hi. I'm Justin.

A marketing executive focused on new and immersive technologies.

a bit about me

I've been working in the field of marketing for 10 years - currently serving as Vice of Marketing & Communications at immersive learning tech company Talepsin.

8/10 of those years have been spent focused on marketing for immersive technologies like virtual reality, augmented reality, and everyone's favorite buzzword: the 'metaverse.'

I've had the pleasure of spending the past decade using communications to help people better understand new technology. This includes leading programs for digital marketing, product marketing, sales enablement, and public relations throughout my career.

Prior to joining the Talespin team, I was focused on developing go-to-market strategies for B2B hardware and software, most recently holding a senior marketing role at Jaunt XR.

I’ve worked on extended reality (XR) marketing campaigns for brands like TIME Inc., American Express, Diageo, and Land Rover, helping those companies use immersive technology to engage their target audiences, and promote their products. I’ve marketed and sold VR camera systems, VR software platforms, VR headsets, VR films, and VR entertainment experiences - products that helped people create and consume immersive experiences.

I’ve had the opportunity to work on marketing campaigns with many of the top brands that are providing the hardware, software, and services that are shaping the Metaverse, and enabling people to access its early applications. These companies include Accenture, AMD, HTC, Lenovo, Meta, Microsoft, and PwC, to name a few. 

work highlights

Jan. 2020 / Present

Vice President of Marketing & Communications

Lead global marketing program for Talespin's immersive learning platform, including product marketing, sales enablement, digital marketing, and PR.

Oct. 2018 / Jan. 2020

Director of Marketing & Communications

Jaunt XR
Jan. 2017 / Oct. 2018

Marketing Manager

Led marketing communications for the Jaunt XR Platform, an enterprise software solution for distributing virtual reality and augmented reality content.

VR camera technology and post production startup
May 2014 / Dec. 2017

Director of Marketing

Led marketing and communications program.

featured in:

BuiltIn: The What, How, and Who of Marketing Metrics These Teams Track

"MQLs put things like brand awareness into a context where you can prove they deliver leads and correlate directly to revenue."

Porch: VR and the Metaverse; Experts Advice

"As consumers turn to the Metaverse for gaming, communication, entertainment, education, and more, brands need to prioritize their investment in these digital worlds and determine what their presence will be."